Privacy Policy

We (HEROS Charity) are registered with the Information Commissioner’s Office (ICO) as a Data Controller for the personal data that we hold and process. Our registered address is North Farm Stud Ltd, North Farm, North Fawley, Wantage, Oxon, OX12 9NJ, our registration number is ZA121888.

We want you to know that when you use our organisation you can trust us with your information. We are determined to do nothing that would infringe your rights or undermine your trust. This Privacy Notice describes the information we collect about you, how it is used and shared, and your rights regarding it.


Data Controller

We (HEROS Charity) are registered with the Information Commissioner’s Office (ICO) as a Data Controller for the personal data that we hold and process. Our registered address is North Farm Stud Ltd, North Farm, North Fawley, Wantage, Oxon, OX12 9NJ, our registration number is ZA121888.

Data Collection

All the information which we hold about you is provided to us by yourself when you seek to use our services. We will tell you why we need the information and how we will use it.

Our Lawful Basis for processing your information.
  • The General Data Protection Regulation (GDPR) requires all organisations that process personal data to have a Lawful Basis for doing so. The Lawful Bases identified in the GDPR are:
  • Consent of the data subject
  • Performance of a contract with the data subject or to take steps to enter into a contract
  • Compliance with a legal obligation
  • To protect the vital interests of a data subject or another person
  • Performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
  • The legitimate interests of ourselves, or a third party, except where such interests are overridden by the interests, rights or freedoms of the data subject.
Examples of legitimate interests include:
  • Where the data subject is a client or in the service of the controller
  • Transmission within a group of undertakings for internal administrative purposes
  • Processing necessary to ensure network and information security, including preventing unauthorised access
  • Processing for direct marketing purposes, or to prevent fraud
  • Reporting possible criminal acts or threats to public security

Our Lawful Basis is consent of the data subject and /or performance of a contract and our Legitimate Interest is where the data subject is a client or in the service of the controller.

We use your information to:
  • Provide goods, services, deliveries, quotations, and information, for example, catalogues and newsletters
  • Process or support payments for goods and services
  • Conduct data analysis, testing, and research (including for product development) and to monitor and analyse usage and activity trends
  • Maintain the safety, security and integrity of our services
  • Direct your enquiries to the appropriate customer support staff
  • Investigate and address your concerns
  • Communicate with you about products, services, promotions, studies, surveys, news, updates and events
  • Process promotions/competitions, including prizes, and send you information about our services and those of our business partners
  • Investigate or address legal proceedings relating to your use of our services/products, or as otherwise allowed by applicable law
  • Make statutory returns as required

We do not use automated decision-making in the processing of your personal data.

We collect and process both personal data and special categories of personal data as defined in the GDPR. This includes:

Customer/client data:
  • Name
  • Email
  • Phone number
  • Address
  • Payment or bank details
  • Date of birth
  • Location details
  • Device IP address
Employee Data:
  • Name
  • Email
  • Phone number
  • Address
  • Payment or bank details
  • Date of birth
  • Family and next-of-kin details
We may share your personal data with:
  • Delivery partners
  • Our legal advisors in the event of a dispute or other legal matter
  • Law enforcement officials, government authorities, or other third parties to meet our legal obligations
  • Any other party where we ask you and you consent to the sharing

We do not transfer any personal data to third countries or international organisations.

We retain your personal data while you remain a customer, client, employee, unless you ask us to delete it. Our Retention and Disposal Policy (copy available on request) details how long we hold data for and how we dispose of it when it no longer needs to be held. We will delete or anonymise your information at your request unless:

  • There is an unresolved issue, such as claim or dispute
  • We are legally required to; or
  • There are overriding legitimate business interests, including but not limited to fraud prevention and protecting customers' safety and security.
Your Rights

The General Data Protection Regulation gives you specific rights around your personal data. For example, you have to be informed about the information we hold and what we use it for, you can ask for a copy of the personal information we hold about you, you can ask us to correct any inaccuracies with the personal data we hold, you can ask us to stop sending you direct mail, or emails, or in some circumstances ask us to stop processing your details. Finally, if we do something irregular or improper with your personal data you can seek compensation for any distress you are caused or loss you have incurred. You can find out more information from the ICO’s website http://ico.org.uk/for_the_public/personal_information and this is the organisation to which you can complain if you are unhappy with how we deal with you.

Accessing and Correcting Your Information

You may request access to, correction of, or a copy of your information by contacting us at North Farm Stud Ltd, North Farm, North Fawley, Wantage, Oxon, OX12 9NJ.

Marketing Opt-Outs

You may opt out of receiving emails and other messages from our organisation by following the instructions in those messages.

Cookies

Cookies are small text files that are stored on your browser or device by websites, apps, online media, and advertisements. We use cookies to:

  • Validate users
  • Remember user preferences and settings
  • Determine frequency of accessing our content
  • Measure the effectiveness of advertising campaigns; and
  • Analyse site visits and trends.

We will occasionally update our Privacy Notice. When we make significant changes, we will notify you of these through either mail or email. We will also publish the updated Notice on our website.

8 May 2018

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